Living the GoodLife in Ghana: Encouraging families to eat healthier, more nutritious foods.

The Ghana Behavior Change Support (BCS) project was a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS). The overall purpose of the project was to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aimed to increase demand and use of commodities and services and create positive behaviors in the areas of: Maternal Neonatal & Child Health; Family Planning; Malaria Prevention & Treatment; Nutrition; Water, Sanitation, & Hygiene.