Urban Health Initiative Behavioral Film: Emergency Contraception

From: Johns Hopkins Center for Communication Programs (CCP)

These 'fictionalized-reality' films in the entertainment education genre would be used to build skills and address barriers in demanding and accessing services and methods by life stage and personal choice. The behavioral films are targeted specifically at those people in the community who have either made up their minds or are on the vergeof making a contraceptive choice. The films walk the audience through the process of decision making, overcoming barriers to actual adoption and the post adoption benefits of freedom, happiness and empowerment. This film is about Emergency Contraception.

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